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Marketing Management (Hardcover) Marketing Management, an Asian Perspective (Paperback) A Framework for Marketing Management (GE) (6版) Marketing Management(GE)(15版)
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詳細資料ISBN:9781292093147 叢書系列:行銷管理 規格:平裝 / 344頁 / 普通級/ 單色印刷 / 6版 出版地:台灣 內容簡介 A CONCISE YET EXHAUSTIVE TEXT PROVIDES FLEXIBILITY IN THE CLASSROOM:A STREAMLINED TEXT ALLOWS INSTRUCTORS TO CONVEY CURRENT MARKETING MANAGEMENT PRACTICES AND THEORY WHILE LEAVING ROOM TO INCORPORATE OUTSIDE CASES, SIMULATIONS, AND PROJECTS. A 21ST CENTURY VIEW OF MARKETING BRINGS MODERN STRATEGY AND INFORMATION TO THE TEXT: A COMPREHENSIVE ORGANIZATION OF THE TEXT AROUND THREE MAJOR 21ST CENTURY THEMES PROVIDES A CURRENT LENS THROUGH WHICH TO VIEW THE FOLLOWING SUBJECTS: ●GLOBALIZATION ●TECHNOLOGY ●SOCIAL RESPONSIBILITY (BOTH INDIVIDUAL AND SOCIETAL) NEW! CHAPTER 16: MANAGING DIGITAL COMMUNICATIONS:ONLINE, SOCIAL MEDIA, AND MOBILE ADDS EXTENDED COVERAGE OF THE LATEST DIGITAL TRENDS AND THEIR IMPACT ON MARKETING TO THE TEXT.
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